Effect of the Network Enterprise:
Achieving Competitive Advantage in
the Matchmaking Industry: BlueHairedAunties.Com
The presentation develops the ethos of its argument in the introduction by describing the time-honored institution of matchmaking, by mentioning the ethical code of matchmaking, and by ensuring the audience that client privacy and security are ensured in our process. We also stress the ethos of our business practices by contrasting our operation with less-worthy alternatives (976-Chat, Club Cozumel) that are more focused on generating fees and referrals and less focused on delivering long-term relationships. Finally, we build the character of our argument by referring several times to the lengthy and exhaustive research we have invested in while preparing this proposal.
The presentation develops the pathos of its argument by the description of the powerful emotional forces driving the Matchmaking business, by recognizing the subjective issues involved in Matchmaking, and by describing instances of successful matchmaking complete with the emotional benefits achieved.
The presentation develops the logos of its argument in the section following the introduction, in which we build the logical case for Matchmaking in today's world: increased time constraints, dwindling participation in more traditional forums, increased relocations which diminish the effectiveness of personal networks, and the time efficiency gained by using historically validated insights to pre-screen potential candidates.
We plan to use a power point presentation stored on the RMC servers. In the event that the server is down, we have the files stored on floppy. In the event that the classroom computer and/or projector fails, each team member has hard copies of the slides that they are responsible for, and we have coordinated a plan for the non-speaking team members to reproduce the crucial points on the dryboards as needed.
